A new publication regarding Short Food Supply Chains (SFSCs) has just been published on the Operations Management Research journal. This publication attempts to provide empirical validation of the relationship between SFSCs and sustainability. Additionally, based on the 532 valid responses from Chinese consumers, this study aims to explore the customers’ attitudes towards participating in SFSCs through the concept of a moral economy and personal relationship. Interestingly, the findings of this study show that the social aspect is less prominent than others, which is contrary to existing studies conducted in developed countries.
You can find this interesting article here